Political Campaigns and Elections in India By Deepak Parvatiyar September 12, 2014 The general elections 2014 could well be remembered for the way Narendra Modi campaigned. His sabre-rattling did take the wind out of his opposition’s sails and this was reflected in the end result. He demolished opposition who cried hoarse over the style of his campaigning and alleged use of (black?) money to the tune of Rs 10,000 crore! According to Modi’s detractors, his campaigns often tested the limits of election laws too that provide two weeks of electioneering period to every candidate contesting the election and a stipulated amount for such campaigns. (Also remember the BJP releasing its manifesto on an election date and Modi flaunting the Lotus before television cameras outside a polling booth even when voting was in process). Modi’s Hi-tech Trend – Setter Campaign For months together till the election time, Modi was on a campaigning blitzkrieg across mediums. He seemed omn
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